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The study is an endeavour to find out the preservation status of rare documents in Srinagar. The rare documents, here, mean the manuscripts and rare books, journals, reports, magazines, archival documents, etc. These resources are available in private libraries of individuals and religious institutions in Srinagar. This study aims to find these private libraries of individuals/families and religious institutions, which are unknown to the scholarly world and observe the preservation status of rare documents. The main focus is to document their present preservation status to give an opportunity to the stakeholders, particularly the government organizations, to take appropriate action before they are lost forever.

Before conducting the survey, the investigator interviewed 114 persons including literary persons, faith leaders, librarians, faculty members from various prominent institutions in Srinagar to get leads regarding the persons/families and religious institutions in possession of rare documents. The investigator gathered data through two different schedules and later analyzed the same in this study after carrying out a pilot study to make necessary changes to the schedules compiled for the study. The investigator visited personally each family/individual and religious institution to gather the data for months together.

An arduous job was carried out in which around 111 individuals/families and religious institutions were found to be having such rare resources. However, the data gathered reveals a dismal picture of private libraries and religious institutions, in possession of rare documents, as almost all caretakers/ families are devoid of any knowledge regarding the maintenance of these important sources of knowledge. Further, the traditional methods of preservation are still in vogue in some private libraries. These traditional methods have opened new areas of research while at the same time can prove detrimental to the collection if they are useless.

The study is the first of its kind in the summer capital of Jammu and Kashmir i.e. Srinagar. The study gives an idea of preservation status of manuscripts and rare documents including books, magazines, journals, archival documents, etc. so that the same are taken care of for posterity. The study is an eye-opener for the policymakers, conservators, archivists and others interested in historical documents. The study will help in furthering the research process as it needs to be ascertained whether the traditional methods of preservation are fruitful. In short, the study is quite helpful in understanding the nature of collection in Srinagar so that appropriate steps are taken by all particularly the Government in J&K. The paper will surely help in the policy formulation in the future.

Supervisory control and data acquisition (SCADA) systems security is of paramount importance, and there should be a holistic approach to it, as any gap in the security will lead to critical national-level disaster. The purpose of this paper is to present the case study of security gaps assessment of SCADA systems of electricity utility company in the Sultanate of Oman against the regulatory standard and security baseline requirements published by the Authority for Electricity Regulation (AER), Government of Sultanate of Oman.

The security gaps assessment presented in this paper are based on the security baseline requirements that include core areas, controls for each core area and requirements for each control.

The paper provides the security gaps assessment summary of SCADA systems of electricity utility company.

The summary of threats and vulnerabilities presented will help stakeholders to be proactive rather than reactive in the event of any attack.

This case study discusses the various security challenges in smart grid based on SCADA systems and provides the summary of challenges and recommendations to overcome the same.

In this study, the researchers explored the roles played by digital technologies and digital innovation (DI) in Pakistan's Information, Communication and Technology (ICT) companies' firm performance (FP).

The researchers used a quantitative study to gather cross-sectional data from employees working in Pakistan's ICT companies. The authors based this study's findings on 396 valid samples.

The structural equation modeling (SEM) findings underline that digital capability (DC), digital orientation (DO) and digital transformation (DT) have positive and significant effects on DI and FP. Moreover, there is a positive and significant relationship between DI and FP. Finally, DI mediates DC's, DO's and DT's associations with FP.

By committing to embracing new digital technologies and updating existing DCs to become innovation leaders and to improve FP, the findings will help sectors to take advantage of developing digital technologies and the trend toward digitalization. The results are also valuable for policymakers when considering if SMEs should be provided with more money for the digital up-skilling of their employees. Finally, this study's findings enrich the depth of literature about companies' use of digital technologies.

This study's empirical findings confirm the roles played by DC, DO and DT in improving DI and FP in a developing country such as Pakistan.

In this study, the researchers explored the predictive powers of corporate cultural factors and self-efficacy on Pakistan's public sector bank employees' organizational commitment.

The researchers designed a co-relational study based on cross-sectional data using a questionnaire to collect the data from the Pakistan public sector banks' managers, assistant managers and operational managers. Consequently, the researchers based this study's findings on the 270 valid responses to the questionnaire.

This study's findings reveal that, except for teamwork, together with self-efficacy, the corporate cultural factors comprising organizational communication, training and development and reward and recognition have positive and significant impacts on organizational commitment. More specifically, self-efficacy plays a mediating role in terms of the relationships between organizational commitment and organizational communication, training and development and reward and recognition.

From establishing the most relevant corporate cultural factors, the researchers consider that this study's findings are helpful to policymakers and organizations in developing organizational commitment among employees. More practically in the case of Pakistan's public sector banks, the employees can improve employees' performance by recognizing the significance of the corporate cultural factors on employees' organizational commitment. In addition, the researchers consider that this study's findings can improve managerial efficiency which, in turn, can lead to the organizations becoming more successful.

In the context of Pakistan's public sector banks, this study's findings provide empirical insights to the relationships between the corporate cultural factors and organizational commitment. In addition, the findings provide insights to the role played by self-efficacy in mediating these relationships.

Suicide and attempted suicide is an important health issue and the number of people who die of suicide exceeds that of conflicts. Kashmir has been suffering from a low intensity war since last 20 years in which thousands have been killed or injured. There has been phenomenal increase in cases of psychological disorders along with suicide and and suicide attempters. Suicide in a conflict zone is viewed with indifference due to focus on the physical part of trauma. Difficulties faced by the suicidal patient and his attendants are seldom highlighted. 1408 patients who reported to emergency room for suicide attempt from 2000 to 2008 were taken for the study. All the patients underwent the hospital protocol for poisoning management. Patients were subjected to detailed psychiatric evaluation and questions were specifically asked about the difficulties encountered during management. Most of the cases were females with 92.11% belonging to the Muslim religion. 76.20% cases were from a rural background. 32.5% had been referred because of the lack of specific antidotes. Forty-three percent required arrangement of transportation by their own family members. Fifty-seven percent had been stopped for security checks along the way. Seventy-three percent felt that the attitude of the staff hostile. Twenty-three percent of patients had to share a bed. Almost all patients were questioned by security agencies within the hospital. More than 68% patient reported hostility amongst their neighbors. Suicidal poisoning is a significant health problem in Kashmir and management of these cases is fraught with difficulties across the spectrum of health care. Educating the doctors at primary care about first aid, improvement in community services followed by long term resolution of the conflict would go some way in alleviating the difficulties faced by a suicidal patient and his family in a conflict zone.

This research aims to identify the statistically significant characteristics of a hedonic model to explain the pricing of residential properties in two cities in Pakistan.

The research methodology applies extreme bounds analysis and the least absolute shrinkage and selection operator. Estimators of efficient pricing were measured via stochastic frontier analysis.

The study findings show that the market valuation of residential properties in Islamabad and Rawalpindi is systematically related to numerous factors, including property location, neighborhood characteristics, environmental characteristics, structural characteristics and administrative qualities of local housing societies. The authors also find statistical evidence that suggests that residential estate properties in the two cities are overpriced in the sense that the market transaction prices tend to be higher than the fair prices of the properties in the two cities.

In Pakistan, the term “real estate” is used rather synonymously with the word “investment.” The findings of this research will help investors to identify the measurable factors that affect the transaction prices of residential real estate. These identifications will facilitate the development of strategic plans toward achieving sustainable rates of return in residential real estate markets.

The residential real estate sector in Pakistan is constantly changing. There are myriad causes for these changes, including changes in social structure, cultural attitudes and technology. Customary methods for forecasting market prices for residential properties have been rendered unreliable because of the dynamics of the market. This study will contribute to the understanding of the changing dynamics of residential real estate pricing.

Although Pakistan's residential real estate market is growing very rapidly, there is little published research identifying the drivers of this growth. This study covers these aspects to fill the theoretical gap in a real estate context.

This study aims to conceptualize the relationship of perceived artificial intelligence (AI) credibility with consumer-AI experiences. With the widespread deployment of AI in marketing and services, consumer-AI experiences are common and an emerging research area in marketing. Various factors affecting consumer-AI experiences have been studied, but one crucial factor – perceived AI credibility is relatively underexplored which the authors aim to envision and conceptualize.

This study employs a conceptual development approach to propose relationships among constructs, supported by 34 semi-structured consumer interviews.

This study defines AI credibility using source credibility theory (SCT). The conceptual framework of this study shows how perceived AI credibility positively affects four consumer-AI experiences: (1) data capture, (2) classification, (3) delegation, and (4) social interaction. Perceived justice is proposed to mediate this effect. Improved consumer-AI experiences can elicit favorable consumer outcomes toward AI-enabled offerings, such as the intention to share data, follow recommendations, delegate tasks, and interact more. Individual and contextual moderators limit the positive effect of perceived AI credibility on consumer-AI experiences.

This study contributes to the emerging research on AI credibility and consumer-AI experiences that may improve consumer-AI experiences. This study offers a comprehensive model with consequences, mechanism, and moderators to guide future research.

The authors guide marketers with ways to improve the four consumer-AI experiences by enhancing consumers' perceived AI credibility.

This study uses SCT to define AI credibility and takes a justice theory perspective to develop the conceptual framework.

Consumer food behavior has received considerable attention from marketers, researchers and regulators. With the rising obesity epidemic worldwide, the existing literature and previous reviews provide a limited understanding of consumers’ unhealthy food choices. To address this gap, this study aims to investigate consumer psychology for food choices in terms of mental processes and behavior.

This systematic literature review analyzed 84 research papers accessed from the Web of Science database and selected high-quality marketing journals. A detailed analysis identified themes arranged in an organizing framework. Gaps, limitations, convergence and ambivalent findings were noted to derive future research directions.

Major themes in the literature include food marketers’ actions (food stimuli and context), environmental influence (micro and macro) and consumer psychology and personal factors, leading to food choice related decisions. The antecedents and consequences of food choice healthiness are summarized. Several studies converged on the benefits of health motivations and goals, food literacy and customizing meals bottom-up on food choice healthiness.

This review helps researchers gain state-of-the-art understanding on consumer psychology for food choices. It presents ambivalent and converging findings, gaps and limitations of extant research to inform researchers about issues that need to be addressed in the literature. This review presents future research questions to guide research on critical issues. This literature review contributes to marketing domain literature on consumer’s food well-being and overall well-being.

This review offers actionable insights for food marketers, policymakers and nongovernmental organizations to drive consumer demand for healthier foods, focusing on food labeling, food environment, message framing and raising consumer awareness.

This review offers current understanding of consumer psychology for food choices focusing on healthiness, an aspect lacking in previous literature reviews.

Consumers’ lifestyle and financial decision-making affects their overall well-being. This paper aims to explore the factors that motivate consumers to pursue the goal of financial independence and retiring early (FIRE).

Qualitative netnography was used to analyze FIRE-related discussions by FIRE-specific online communities. The findings were triangulated using inputs from in-depth interviews with 13 financial advisors.

Using conservation of resources as a theoretical lens, two factors were found to be the primary motivators driving FIRE attitude and subsequent adoption of FIRE behavior – “escapism & freedom from the current workplace & life space” and “concern for physical & mental well-being.” Four factors were found to influence the adoption of FIRE attitude and behavior: “individual characteristics” [do-it-yourself (DIY) and proactive attitude, the capability of frugal living and ability to plan, track, and review], “well-paying job,” “support from spouse” and “resistance from social groups.”

Due to the nature of netnography, demographic details of the sample cannot be completely ascertained.

The findings suggest marketing strategies primarily to wealth managers for: shifting to need-based segmentation of FIRE participants, modifying offerings to involve co-creation and low-touch products, innovating pricing models, increasing distribution reach through digitization and increasing sales and lead generation through engagement.

This is one of the first studies to explore the factors driving the adoption of FIRE by general FIRE consumers and presents a conceptual model.

Vertical alignment in high-rise building is a very important aspect. The architects are nowadays interested in improvising untypical complicated morphology in building designs which increase the difficulty in surveying for vertical alignments. Although the GNSS survey techniques are widely applied in constructions, there is a lack of data sources to explicitly expose their applicability in high-rise buildings and the challenges to be considered. This study has been oriented to find out the best suitable GPS survey technique for the vertical alignment in high-rise buildings and the practical challenges to be considered.

The findings have been attained by analyzing the reliable data gained through experts' comments through structured questionnaire survey, case studies and experiments on different GPS survey techniques.

The findings express that the GPS techniques can be used for vertical alignments in high-rise buildings except for direct setting out for which only RTK GPS can be used. There are some practical challenges to be considered in such GPS applications.

The findings encourage the research community to further focus on the GNSS survey applications in the constructions of high-rise buildings.

The research expresses applicability of easier and less time-consumed modern GNSS survey techniques instead of traditional survey methods for expediting building constructions.

The knowledge on such modern rapid survey techniques with accuracy, efficiency and reliability highly affects the process of infrastructure development.

The research presents a useful new knowledge on applying GNSS survey techniques for precise survey requirements in the construction industry and exposes the gateways for further researches and development.